Privacy Policy

PRIVACY POLICY

1. INTRODUCTION

Welcome to The Trott Shop, operated by Trottie Golf at La Valle Coastal Club, 5690 Cancha de Golf, Rancho Santa Fe, CA 92091, United States ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website at thetrott.shop (the "Site"), make a purchase, or book a fitting or coaching session.

By using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree with any part of this policy, please do not use our Site.

For questions about this Privacy Policy, please contact us at:

Email: info@thetrott.shop

Address: The Trott Shop, La Valle Coastal Club, 5690 Cancha de Golf, Rancho Santa Fe, CA 92091, United States

2. INFORMATION WE COLLECT

2.1 Information You Provide Directly

We collect information you provide when you:

Create an account or place an order (name, email address, billing/shipping address, payment information)
Book a fitting or coaching session (name, email, phone number, scheduling preferences)
Sign up for our email newsletter
Contact us through our 'Get In Touch' page
Submit reviews or feedback

2.2 Information Collected Automatically

When you visit our Site, we automatically collect certain technical information, including:

Device information (browser type, operating system, device identifiers)
Usage data (pages visited, time spent on pages, links clicked, referring URLs)
IP address and approximate location
Cookies and similar tracking technologies (see Section 5)

2.3 Information from Third Parties

We may receive information about you from third-party services we use, including:

Payment processors (e.g., Shopify Payments, PayPal, Apple Pay, Google Pay) — we receive transaction confirmation but do not store your full card details
Google Tag Manager and Google Analytics — for website analytics
Booking and CRM platforms — for managing fitting and coaching appointments
Social media platforms (Instagram, YouTube) — if you engage with our social content

3. HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

To process and fulfil orders, including shipping merchandise
To confirm and manage fitting and coaching bookings
To send transactional emails (order confirmations, booking reminders, shipping updates)
To send marketing communications and newsletters (only where you have opted in)
To respond to your enquiries and provide customer support
To improve our Site, products, and services through analytics
To comply with legal obligations and enforce our terms
To prevent fraud and protect the security of our Site

We will not sell your personal information to third parties. We do not use your data for automated decision-making that produces legal or similarly significant effects.

4. YOUR PRIVACY RIGHTS

4.1 California Residents (CCPA / CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

Right to Know: You may request information about the categories and specific pieces of personal information we have collected about you in the past 12 months.
Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
Right to Correct: You may request that we correct inaccurate personal information we hold about you.
Right to Opt-Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioural advertising. If this changes, we will provide a 'Do Not Sell or Share My Personal Information' link on our homepage.
Right to Limit Use of Sensitive Personal Information: We do not use sensitive personal information beyond the purposes permitted under the CPRA.
Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights.

To exercise any of these rights, please contact us at info@thetrott.shop with the subject line "California Privacy Request". We will respond within 45 days. We may require verification of your identity before processing your request.

4.2 All Users

Regardless of your location, you may:

Unsubscribe from marketing emails at any time using the unsubscribe link in any email
Request access to or correction of your personal information by contacting us
Request deletion of your account and associated data by contacting us

5. COOKIES & TRACKING TECHNOLOGIES

Our Site uses cookies and similar tracking technologies to enhance your browsing experience and understand how visitors use the Site. We use:

Essential cookies: Required for the Site to function (e.g., shopping cart, session management)
Analytics cookies: Used by Google Analytics and Google Tag Manager to understand site usage patterns
Marketing cookies: May be used to deliver relevant advertising and track the effectiveness of campaigns

You can control cookies through your browser settings. Please note that disabling certain cookies may impact the functionality of the Site. For more information about how Google uses data collected via our Site, please visit google.com/policies/privacy/partners/.

6. SHARE YOUR INFORMATION

We share your personal information only in the following circumstances:

Service providers: We share data with trusted third-party service providers who help us operate the Site (e.g., Shopify for e-commerce, payment processors, email marketing platforms, booking tools). These providers are contractually obligated to protect your data and use it only for the purposes we specify.
Legal compliance: We may disclose information when required by law, court order, or governmental authority, or where necessary to protect our rights or the safety of others.
Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email or prominent Site notice before your data is transferred.
With your consent: We may share your information for any other purpose with your explicit consent.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

7. DATA RETENTION

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, including to comply with legal, accounting, or reporting requirements. Specifically:

Order and transaction data is retained for a minimum of 7 years for tax and legal compliance purposes
Account information is retained for as long as your account is active, plus a reasonable period thereafter
Marketing preferences and email lists are retained until you unsubscribe or request deletion
Analytics data is retained in aggregate, anonymised form for up to 26 months

8. DATA SECURITY

We implement commercially reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, alteration, or destruction. Our Site uses SSL/TLS encryption for data transmission, and payment transactions are processed by PCI-DSS compliant payment processors.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

9. CHILDREN'S PRIVACY

Our Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@thetrott.shop and we will take steps to delete that information.

10. THIRD-PARTY LINKS

Our Site contains links to third-party websites, including our partners (e.g., TaylorMade, Adidas Golf, Titleist, Full Swing, La Valle Coastal Club) and social media platforms (Instagram, YouTube). We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by updating the "Last Updated" date at the top of this policy and, where appropriate, by sending an email notification or displaying a prominent notice on our Site. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

12. CONTACT US

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

The Trott Shop
La Valle Coastal Club
5690 Cancha de Golf
Rancho Santa Fe, CA 92091
United States